About Me
I'm a Melbourne based Creative and Digital Marketing Coordinator. I plan campaigns, design the creative that carries them, and run the paid media behind them, then report on how they performed.
I've worked across environmental not for profit, disability services and local government, building the same skill in every setting, taking an idea from strategy through to a finished, measured campaign.
Experience
Digital Campaign Specialist
Greenfleet Australia
2023 - Present
Marketing Lead
Independence Australia
2022 - 2023
CSO/ Social Media Marketing
Brimbank City Council
2021 - 2022
WHAT I DO
Where I add the most value
Strategy
Campaign strategy
Planning multi channel campaigns, from audience and timing through to message.
PLANNING · PHASING · REPORTING
Email & lifecycle
Sequences that move an audience from first contact through to action.
EDM · SEGMENTATION · AUTOMATION
Paid execution
Paid media
Full cycle paid search and paid social, built to convert.
SEARCH · PAID SOCIAL · CONVERSION
Web & e-commerce
Site content and donation or product pages across common platforms.
SHOPIFY · CMS · UX
Creative
Creative design
Brand, campaign and social creative, concept through to finished asset.
DESIGN · BRAND · SOCIAL
Photography & video
Shooting and editing, short form social through to campaign assets.
DIRECTING · EDITING · MOTION
Tools & platforms
What I work with
Creative production
Advertising & social
Analytics & reporting
Email marketing
Website management
Project management
Adobe Creative Cloud · Photoshop · InDesign · Illustrator · Premiere Pro & Rush · Canva · CapCut · DSLR & Mirroless photo & videography, digital audio workstations.
Google Search · Meta Platforms · LinkedIn · YouTube
GA4 · Meta Business Suite · Looker Studio
DotDigital · Mailchimp · iContact · Salesforce · HubSpot, familiar
Shopify · WordPress · Raisely
Monday.com · Trello · AirTable