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What I've Been Working On
From campaigns I've led end to end to reports and creative work reimagined from the ground up. Each case study walks through what I built, why, and what it achieved.
Campaign Management
I led this six channel EOFY campaign for Greenfleet from strategy through to execution and reporting. Every asset, from search and social to email and out of home, came out of my process, one message built to earn attention early and convert late. Here is how it became Greenfleet's strongest matched giving result in four years.
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